Celebrating Our First Customer: New Kurtis Pvt Ltd - Revolutionizing Ethnic Fashion Shopping in Sri Lanka

We're thrilled to announce our first customer partnership with New Kurtis Pvt Ltd (kurtis.lk), a leading online retailer bringing affordable, high-quality ethnic fashion to women across Sri Lanka. This milestone represents not just a business achievement, but a shared vision of transforming how customers experience fashion shopping online.

About New Kurtis Pvt Ltd

Based in the beautiful city of Gampola, Kandy, New Kurtis Pvt Ltd has established itself as a trusted name in Sri Lanka's fashion e-commerce landscape. The company specializes in offering an extensive collection of traditional and contemporary kurtis - elegant, versatile garments that have become a wardrobe staple for modern women.

A Diverse Collection for Every Occasion

What sets New Kurtis apart is their thoughtfully curated collection that caters to diverse styles and occasions:

• Party Wear Collection: Over 60 stunning designs perfect for celebrations and special events
• Casual Wear: 67 comfortable yet stylish options for everyday elegance
• Short Kurtis: 26 trendy pieces for those who prefer contemporary lengths
• Plus Size Kurtis: 28 inclusive designs ensuring every woman finds her perfect fit
• Nightwear: Comfortable and elegant sleepwear options
• Women's Pants: 19 complementary pieces to complete any outfit

Quality Meets Affordability

New Kurtis has masterfully balanced quality and affordability, offering premium fabrics including:

• Luxurious silk sets with shimmer details
• Elegant crepe silk collections
• Comfortable cotton sets with intricate designs
• Beautiful batik and Kalamkari prints showcasing traditional craftsmanship

Their pricing strategy makes high-quality ethnic fashion accessible, with products ranging from Rs. 2,900 to Rs. 17,500, often featuring special discounts up to 30% off.

Customer-Centric Approach

What truly impresses us about New Kurtis is their unwavering commitment to customer satisfaction:

• Cash on Delivery: Making online shopping accessible to everyone
• 7-Day Return Policy: Giving customers confidence in their purchases
• Fast Delivery: 2-3 day delivery across Sri Lanka
• Easy Exchanges: Hassle-free return and exchange process

Their mission statement - "empowering women to express their style" - resonates deeply with our own values of making fashion accessible and personalized.

Why This Partnership Matters

As New Kurtis becomes our first customer to integrate DressUp's virtual try-on technology, we're excited about the transformative impact this will have on their customers' shopping experience.

The Challenge in Online Fashion Shopping

Shopping for clothing online has always presented a fundamental challenge: customers can't physically try on garments before purchasing. This uncertainty leads to:

• Higher return rates
• Reduced customer confidence
• Lower conversion rates
• Increased customer service inquiries

The DressUp Solution

Our AI-powered virtual try-on technology addresses these challenges head-on. When New Kurtis customers visit their website, they'll be able to:

1. See Themselves in the Outfit: Upload their photo and see how different kurtis look on them in real-time
2. Try Multiple Styles: Experiment with different colors, patterns, and designs without leaving the page
3. Make Confident Purchases: Reduce uncertainty and increase satisfaction
4. Share with Friends: Get feedback from family and friends before making a decision

What Makes New Kurtis Special

Beyond their impressive product range, several aspects of New Kurtis's business model make them an ideal partner:

1. Commitment to Quality
Their attention to detail in fabric selection, design, and craftsmanship is evident in every product. From elegant Rajasthani sets to modern casual wear, each piece reflects their dedication to quality.

2. Inclusivity
Their extensive plus-size collection and diverse size ranges (XS to 3XL) demonstrate their commitment to serving all women, regardless of body type.

3. Cultural Heritage
By offering traditional prints like Kalamkari and Batik alongside contemporary designs, they honor cultural heritage while embracing modern fashion trends.

4. Customer Trust
Their transparent policies, reliable delivery, and customer-first approach have built a loyal customer base across Sri Lanka.

The Future of Fashion E-Commerce

This partnership represents a significant step forward in the evolution of online fashion retail in Sri Lanka. By combining New Kurtis's exceptional product quality and customer service with DressUp's cutting-edge virtual try-on technology, we're creating a shopping experience that rivals - and in many ways surpasses - traditional in-store shopping.

What's Next

As we work together to integrate virtual try-on technology into the New Kurtis website, we're excited to see how this will:

• Enhance customer confidence in online purchases
• Reduce return rates through better fit visualization
• Increase conversion rates by providing a more engaging shopping experience
• Set a new standard for e-commerce in Sri Lanka

A Milestone Worth Celebrating

Being chosen as the technology partner for New Kurtis Pvt Ltd is not just a business achievement - it's validation of our vision to revolutionize online fashion shopping. Their trust in our technology, combined with their commitment to customer satisfaction, makes this partnership particularly meaningful.

We're honored to work with a company that shares our values of quality, accessibility, and customer empowerment. Together, we're not just selling clothes - we're helping women across Sri Lanka express their unique style with confidence.

Join the Revolution

As New Kurtis leads the way in adopting virtual try-on technology, we invite other fashion retailers to explore how this innovative solution can transform their customers' shopping experience. The future of online fashion is here, and it's more interactive, personalized, and confidence-building than ever before.

To explore New Kurtis's beautiful collection, visit kurtis.lk. For more information about DressUp's virtual try-on technology, contact us today.